Tastemade Snapchat Discover

A series of title treatments created for Tastemade’s Snapchat Discover Channel. These are a wide range of animations that are quick to grab the viewer’s attention (the ideal time being between 2-3 seconds). The designs are bright and youthful to match the audience on Snapchat while staying within Tastemade’s brand guidelines.

A challenge of this project was setting up an efficient workflow that was able to keep up with the high amount of daily content. Tastemade’s Snapchat Discover Channel requires anywhere between 20-50 title treatments per day. The workflow created used a combination of Google Docs, Adobe After Effects (and plugins), and Adobe Media Encoder to successfully render title treatments while minimizing the repetition of daily needs.